It's time to expect more from B2B Content Marketing!
Traditional content marketing solves problems, where thought leadership sparks conversations at every stage of the buyer's journey. Why shouldn't the very act of creating thought leadership content also be a direct lead generation or sales activity itself?
How important is Thought Leadership content to your potential B2B buyers?
Review thought leadership content before making a purchase
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Decision-makers say less than half of thought leadership is valuable
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C-suites execs say thought leadership influences their opinions
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“83% of a typical B2B purchasing decision — researching solutions, ranking options and benchmarking pricing — happens before a buyer engages directly with a provider.” - Gartner
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Why Hire A Content company To Improve Sales?
It’s Hard To Create A Content Strategy
Only 41% of B2B companies have a documented content strategy, let alone a plan for consistently delivering on an ongoing basis (Gartner)
It’s Hard To Deliver High Value Content
No B2B companies were founded thinking one of their core competencies needed to be content creation, yet those are the table stakes in order to succeed.
It’s Hard To Enable Sales To Be A Trusted Advisor
Sales reps are constantly needing to add value, which is why 31% of reps' time is spent searching for or creating content. (Gallup) What if they could spend that time selling?
CONTENT MARKETING DRIVES TRUST AND SALES
79% of business buyers say it’s absolutely critical or very important that they interact with a salesperson who is a trusted advisor. (SalesForce)
89% of B2B buyers stated that winning vendors “provided content that made it easier to show ROI and build a business case for the purchase." (DemandBase)
74% of buyers choose the sales rep that is first to add value and insight, underscoring the importance of insight selling. (Forbes)
Steven S. MacDonald
Content Strategies Founder & CEO
Our Promise
The startlingly brief tenure of CMOs, which is nearly half that of their CEO counterparts, is largely due to a fundamental issue in demand generation. A crucial component of successful demand generation is the creation of valuable content, yet the majority of B2B companies fall short in this area, receiving a mere C+ grade.
Thought Leadership content is the pinnacle of content creation, presenting a formidable challenge to marketers. It is an invaluable tool proven to stimulate purchases at every stage of the buyer’s journey, setting it apart from typical content marketing. While content marketing solves problems, Forbes affirms that it is thought leadership that ignites conversations. This high-level content is the holy grail of B2B marketing, capable of drawing in buyers, fueling demand generation, and inspiring follow-up BDR campaigns—enabling the role of a trusted advisor that adds value to the buyer’s decision-making process.
This under-utilized strategy offers an all-new competitive advantage, hinging on the efficient creation of premium thought leadership content on an ongoing basis, along with a shift from MQLs to CQLs (Conversation Qualified Leads).
OUR PROMISE is to make your content strategy a simple, powerful, and effective addition to the core competencies and sales activities of your company.
Steve MacDonald is a C-Level executive marketer with over 18 years of B2B SaaS experience as a full time + fractional CMO and the CEO of a MarTech SaaS company. Steve was CMO of an international social media university/SaaS. He has also been the CMO of a Hollywood startup, Director of Client Service and Director of Strategy with Top 10 agencies serving Fortune 500 clients. Steve was trained by the head of the Coalition for Brand Equity who went on to be the CMO of McDonalds.
Talk to us about your sales & Marketing challenges
What clients love about us
☆☆☆☆☆ 5/5
The Content Strategy process is brilliant. It has opened up so many more opportunities than before. Plus, Steve is everything you’d expect. He has my backing 100%.”
Nicolas Boillot
Co-Founder at Healthy Together
☆☆☆☆☆ 5/5
Steve was able to decipher the #1 issue that was holding us back in a way the everyone from the CEO on down was able to clearly see and get onboard with—completely changing our content and sales strategy!
Tim Miller
National Sales Director, Paragon Technologies
☆☆☆☆☆ 5/5
We have over 30 owners in our buying cooperative and purchase over $1.4 billion annually. Steve, was able to overhaul our content and selling strategies while aligning all the owners behind the new direction. I can’t tell you what a hard job that is.
Ron Heart
IAP President
Contact Us
To get on our calendars and schedule a free 30-minute content marketing strategy session, use any of the scheduling options on this page. If you have any other questions, please use this form and we’ll get back to you within 24 hours.
